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Here are some ways to improve the user experience on your site that is much more positive and impactful.

1. Responsive site, always!

More and more people are accessing websites through their smartphones and tablets, making it mandatory for your site to be responsive.

A responsive site is one that fits the device you are accessing, always harming both the aesthetics and the content of your site.

You have probably come across those websites that, when accessed by mobile phone, present unreadable sources and strange pages that make no sense.

Today many website design platforms make their templates responsive. This can make life much easier for those who will start a business from scratch, for example.

But it’s still essential to test your chosen template to make sure it meets your needs, regardless of whether your site is personal or business-oriented.

2. Invest in the look of your page

The first impression is very important for the user to want to stay on your site longer, so you need to devote time and attention to how your site will look.

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You see, we are not saying to hire a large agency to define the colors that will be used on your site, but not just to think about the content and leave the aesthetic part aside.

At this time you need to remember that less is always more and that in a quick internet search you will find pages of large companies with simple but very well laid out layouts that attract and keep the attention of visitors longer.

3. Have relevant content

The content you will make available on your page has never been so important.

Before filling the pages of your site with technical information or stressing how good your product is, put yourself in the user’s shoes.

What kind of information can a visitor be looking for when they arrive at your site?

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If you work with travel package sales, for example, you need to understand if users coming to your site are looking for travel insurance information for Europe, for example, or what are the best risk-free travel destinations.

Talking to users about the importance of hiring travel insurance may not be very interesting at first for those looking for the next vacation destination.

That’s why the content you are going to produce must always answer questions and solve specific problems for your audience. Otherwise, the length of time your site will stay will be extremely low, just like the other numbers on your page.

4. Use videos

It’s important to make it clear to those who come to your page what your goal is and using videos can have a more positive effect than even well-written text.

This can be done with both product videos demonstrating how it works and with institutional content explaining its mission, vision, and values.

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The number of users who prefer to consume video content is huge, so you can use this preference to your advantage, making your site much more enjoyable according to the characteristics of your audience.

5. Encourage Engagement

If in the past the public ended up getting too little or nothing involved with advertising campaigns, what happens today is completely different.

Today people don’t miss an opportunity to interact with brands and products, and websites and social networking profiles are great channels for that purpose.

Creating actions such as social blog posts encouraging user interaction as well as sharing this content helps make the user experience much more interesting.

This can cause them to become a brand advertiser himself.

6. Don’t focus on selling only

This is a mistake that many companies of various sizes and different markets make all the time. Just think about selling.

If your site aims to sell any kind of product or service, it is clear that you need to look to make sales more and more often.

The problem is that in these cases users are treated as just another “full wallet”, which undermines the overall experience.

Instead, seeing the user as someone who is looking for help in solving some specific problem is one of the best ways to optimize the user experience within your site.

And you do that when you are concerned with understanding and offering useful alternatives that can help you, such as producing content where instead of highlighting the qualities of your product, you show alternatives to solving your audience’s problem.

Including companies that are hardly remembered as an example of user experience, such as Fauth & Sarandy Advogados. They offer on the homepage the possibility of contact through Whatsapp.

This makes customer service much more humane and close to users and can be crucial in getting new customers.

When the user realizes that you are really offering ways to help them, they are much more likely to become your customer.

Conclusion

As you have seen, you can improve your user experience in a number of ways, which together create a much more attractive and engaging environment, making users spend much more time on your site.

But before you start putting any of these tips into practice, it is critical that you understand what the terms UX and UI mean, which are totally tied to the goal of providing users with the best experience.

Understanding these concepts and putting into practice what has been said in this article, many more users coming to your site will have a much more satisfying experience.

7 Web Design Trends for 2019

Knowing the 2019 web design trends, techniques and tools will help you improve the presentation of your product or service in the digital environment.

Getting out of the way to apply new trends is not a simple task. The change may require redesigning the site, having its own specialized staff, or having a Growth-Driven Design agency to apply the trends.

When a company decides to enter the digital environment, they often look the other way and see what competitors are doing and follow what is already done. Believing that is the best solution even without knowledge of the results.

And this is an important point when we talk about websites. After all, 75% of people base the company’s credibility on the website they find.

Trends should be seen primarily as an attempt to differentiate themselves, especially from competitors. Innovating, being creative, and moving away from pre-setting standards may be the best way to look different in equal markets.

Second, no trend will replace the laws of web design. That is to offer visitors clear conditions of navigability, responsiveness, and interactivity.

If you are a web designer and want to include new trends in the development of your projects, be prepared to demonstrate this to your clients and kill the objections that will naturally arise.

1. Broken Grid Layouts

If you’ve had the opportunity to flip through or read Gabvin Ambrose and Paul Harris’s “Layout” book, you will find that broken grid layouts are common in the world of graphic design.

But when we talk about websites, in a general context, we are policed ​​to maintain a standard structure. Alignment, grid, which often does not please and does not surprise anyone.

On national websites, we observe that the rule is the harmony and logic of the grid. With all textual elements aligned to the left. In fact, nothing wrong. But it is interesting to note that there is acceptance of text boxes in different spaces, be it central or right.

The broken grid makes it possible to highlight the visitor’s attention to important points of the site (especially on large screens), highlighting action calls, portfolio or as in the case above, the formation of that authority.

2. Brutalism

In late 2017 we received two budgets for website development. The curious fact is that in the briefing of both projects, there were references to sites with clear signs of brutalism.

In general, the tendency of brutalism is an extreme simplification, it is opening a space for web designers to develop content as simply as possible. In fact, it is something that few businesses are willing to do today.

Far from any “how-to” site manual, brutalism can often be seen as the result of something amateurish.

And who would consider applying brutalism to the design of their websites? Gucci and Balenciaga.

The option for brutalism requires the talent of the designer. For it is not just a disorderly game that is unconcerned with the basic laws of navigability and responsiveness.

If you visit the link above, you will notice that design is disconcerting. But they are very well structured sites where you find the information you need in a simple way.

3. Animated Elements

I know web designers who advocate the use of element animations and others who abhor such practice. These justify that animated elements affect page to load and, as a result, impair website SEO.

The fact is that nulling animated elements nullify one important element of web design: movement and interaction. Websites should be much more than images and static texts. Sites do not have to be static.

Simple animation elements can help visitors understand and highlight important points. Do you read all the content on a page yourself or look for the main points?

ANIMATIONS CAN CREATE DELIGHTFUL EXPERIENCES, ESPECIALLY FOR THOSE WITH COGNITIVE DISABILITIES OR MOVEMENT SENSITIVITY.

Subtle animation can direct a visitor’s attention to the right content at the right time in web design. Helping to make sure he doesn’t miss that lead capture box or key business value proposition.

Whenever possible, I use animations to highlight important points. Not only in the main slider but also to draw the visitor’s attention to what really matters.

 

Remember that animation is critical, but too much animation can hinder conversion goals if used too much.

4. Centralized Illustrations

When we create a product or service offered on our web-design site, it is common to add a real photograph next to the text. It seeks to represent a particular person (or a group of them) by acquiring or enjoying the benefits of the offer.

The fact is that we can create a strong identification with some visitors who looking at the photo, can quickly identify with it.

What about other visitors who didn’t identify with the photo, but would find in your product/service the solution to their problems?

I, for one, am a simple person. There are rare occasions where I formally introduce myself to some

It is for this reason that the illustration trend has taken hold of various websites. Mostly from startups.

With a single design, Shopify clarifies that the Polaris design system is intended as a guiding light – a north star. The person there can be me, you, my mother, it doesn’t matter. Most people can see themselves in that representation of being human.

What if I had sat a couple watching a star with high doses of “stock image”? The identification would have been much smaller since I don’t usually do that and it feels like it’s “for other people”.

I believe this change may occur for businesses that serve different niches, with more than five identified personas.

5. Organic and Oblique Forms

Escaping the 90-degree right angle has been explored by many web designers for a while now. I myself have been trying to escape the grid lines by betting on more curves. But it is not an easy process to adapt to the responsive.

The Stripe site is a great example of how to apply this trend by choosing to replace the line breaks on the site by applying a line angle and inserting 3D elements or simple mockup images.

This feature is very nice for larger screens, no doubt, but it can be applied less intensively for smaller screens.

6. Page Transition

The transition of pages on the site is almost always the same. Things go blank for a second, then the new page loads. Nothing fancy.

Some agencies have been keen to include a different dynamic in page exchange, inserting simple visual effects, making the visitor experience different.

I believe this trend is directly related to internet users’ lack of patience waiting for a page to load. Looking at white is not something that catches the eye, quite the opposite.

But we are starting to see more and more sites making this change in state something beautiful to watch. For example, these transitions on the 3drops agency website:

7. Videos and Gifs

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Reading this far, you may have noticed some gifs that exemplified many examples at three, four and five seconds in length. This is because a still image would not be able to quickly represent, for example, the video transition from the above item.

This trend is focused on experience, a way of exemplifying to the user how he or she performs a particular task that often a still image or text could not do so efficiently.

The use of videos is appropriate because it adapts perfectly to the site grid without the straight pattern and intrusive buttons of a YouTube or Vimeo (to a lesser extent) embedded video.

It remains high quality even with many colors. Image gradients and details – something GIFs struggle to do without exponentially expanding the size, which is detrimental to large, responsive versions.

I would say that this trend came very strong. Especially on sites where the user needs to interact with different functions of your site.

And an easy way to apply this is for the web designer to record the execution or orientation by Camtasia and export in a proper format, already adding to the site.

Conclusion

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There are several other trends in web design that I will talk about separately. And others that I will not go into detail.

There are several trends that require a production infrastructure that is more targeted at companies that have the investment capacity to execute.

My intention with these 7 trends is to show that they are easy for web designers to apply without requiring an investment in tools, production, plugins and more.

If you liked it, be sure to share or leave your message below. Feel free to comment.

Did you know that Interaction Design is one of the most promising professions in the field? The market has been growing in need of this type of professional and the tendency is to grow even more in the next decades, due to the advance in the digitization of products and services. If you like Design and want to start a career, maybe this is not the perfect specialization? See what it takes to get started and how fast this is a road to success. Good reading!

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UI, UX and the demand for Interaction designers

Experience and interaction are words that have been on the mind of any business owner for a few years. People’s consumer and relationship habits with brands have changed very fast, making businesses of all kinds need to adapt. Today, the most important thing to reach the public is to approach them and encourage their engagement through interaction in networks, applications, and services. The designer is the professional responsible for creating this bridge in the most incredible way for the customer and profitable for the company. The result of this is the heated search for UX and UI professionals in Brazil, with salaries today reaching R $ 12 thousand reais. But why are these two concepts? What is the difference between them? We can explain it in a very simple way.

User Experience Design

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The Design  UX  (User Experience) is a broader term compared to UI. It defines practices, choices, and tools used in creating user experiences in an interface. The idea is to develop interactions in a product or service that deliver specific messages and create unique user sensations during your contact – a voice and an identity for the company channel.For example, in an e-commerce application, a good experience will mean satisfying product discovery, unhindered flow of purchase, and aftermarket triggers to win over the customer.That is, the UX designer is not only concerned with the way an interface is used but what is the pleasure of that action and the meaning it brings to the user.

User Interaction Design

User Interface (UI) Design is UX’s most practical assignment when designing an experience is translated into a real product – an application, a website, or software. Interaction professionals, therefore, are more concerned with applying elements, colors, animations, and feedbacks – that is, the points needed to achieve the perfect experience for anyone using that channel.Generally, the career begins with interface design and it is then that the designer gets the most baggage to become an experimenter. The important thing to note is that to make this path and grow in the market, you need to keep both things in mind at the same time: working as UI and thinking as UX.

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Required knowledge of an interaction designer

Do you know how to start your Interaction Design career while targeting a more complete market profile in the future? We can help! There are some basic knowledge you can go after right now. See what they are!

Design tools

Of course, a designer by nature must have the theory of his work fixed in mind. But learning the tools you will use saves training time because they help put the knowledge you are getting into practice.

User Experience

As we said, even pure and practical Interaction Design will need a notion of UX. They are concepts, ideas, cases of what was done and the effect of interfaces on people’s experience. Research and development are practices that are in the DNA of this professional.

Prototyping and usability testing

A key feature that defines the  UI designer is its ability to prototype. An interface never comes out perfect as it is impossible to predict the pure use of something you have created and already know how to use.This bias is eliminated in usability testing when professionals create and track usage situations with people who have never had contact with their product, at various levels of technical knowledge and similar experiences.

You won’t finish and polish the interface only to find out that it doesn’t work, right? In this scenario, prototyping is the act of creating simplified versions of your core, with variations that allow you to understand what is good and what is not working in the product. This is where the UI designer goes to the final version.

How to start this career

Always keep an eye on public habits and technological news, make prototypes and discover disruptive paths of experience, create pieces that will be in people’s routine: all this is part of this profession. The great advantage of Design is the possibility of investing in a career before entering Higher Education. Here’s how to take the first steps towards professional success in the field!

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Learn the most used tools – eCommerce Deb Design Dubai – Web Design companies in UAE

As already mentioned, knowing how to use the most common design tools will facilitate your learning and speed up your production. Although Photoshop is a must-have software for designers, it is not always the main thing. The Illustrator, for example, is the most complete program for UI designers – not to mention the protipagem tools that give interaction to their screens quickly to test all types of the element included in the interface.

Follow discussions on the subject

This is also a profession that requires a lot of updating. Technologies change fast, and user habits even more. So joining forums and communities, listening to podcasts on the subject, and following YouTube channels with tutorials are practices that help to add more baggage to your career.

Attend design events

Events in the area are interesting because they put professionals in direct contact with what is being done in the market – and can range from exhibitions to seminars and workshops. The UI designer is used to the digital world, but having real contact with other professionals and engaging in discussions about the profession can be the push you need for innovative insights.

Invest in knowledge

Seeking knowledge and training in the field will be a lifelong task, regardless of which segment you choose. But the good news is that there are several courses (from the most general to the specialized) that offer quality learning content. The modality is up to you: it can be a technical course, a free course or even an undergraduate degree. Ideal for beginners is to bet on every class you can attend — from college to a weekend workshop. The Impact is an example of an institution, a reference in Brazil in vocational education and courses focused on tools like Photoshop, Illustrator, and InDesign.

The more knowledge you acquire, the more value you have for the market. And in Interaction Design, a profession with such hot demand, this value means having companies vying for their talent.

UI and UX Design: Do You Really Know the Differences? eCommerce Deb Design Dubai – Web Design companies in UAE

eCommerce Deb Design Dubai – Web Design companies in UAE

Within the connected context in which we live today, Design has become even more important and strategic, gaining new responsibilities. For example, the concepts of UI and UX Design have emerged which, although they work together, differ greatly in their conceptions. If you have ever been confused by such concepts, those days are over. Follow this post to understand more about them and even make it easier for you to choose which one to focus on if you want to fit into this growing job market.

What is UI Design?

The term UI stands for “user interface” and refers to the visual components that are part of every application, whether or not people interact, such as buttons, text boxes, typography, colors and images on a page. The visual composition of the systems serves to guide the user within the programmer’s goals for the same purpose as a manual. In other words, if we take the social networking application as an example, we will see that it is designed to allow people to post thoughts and ideas, share links, add friends, see posts in a feed, and more. The UI takes care of making it simple for anyone using the app: the X button is for posting something, while Y is for the following someone, for example. It is the presentation and arrangement of the elements in a friendly and understandable manner, focusing on usability.

UI design’s role in the market

UI Design is responsible for designing layouts that clearly communicate to the user what they need to do. In some fields of knowledge, the term interface takes on another meaning: default. This makes clear another function of this modality, which is to create standardized ways of interacting with those who use the software. The role of the caregiver is to make it natural and familiar to people. The design should be good enough to make the application intuitive. Do you know when users don’t even pay attention to the elements themselves and start interacting with them? This means that the composition is so efficient that they cannot focus on anything beyond the main purpose of the system. Because of this, the designer must study font types, know how to tidy up visual components, design layouts, and learn patterns that worked (and the reason). In this field, it is not necessary to invent the wheel. Therefore, assessing the market and the possibilities that have already been explored is a smart and interesting attitude.

What is UX Design?

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The  UX Design, in turn, is the part that focuses on the user experience, as the term UX (user experience) suggests. It is concerned with how each component affects the user. Because it is more sensational, it is more subjective, linked to someone’s impressions of using an interface. Therefore, this area is associated with Psychology, is important to seek some concepts and a certain world view of this field. UX professionals need a lot of empathy because their work involves the experience and impressions that other people will have. Thus, the area studies one’s perception of value when using an interface. It is concerned with efficiency, ease, practicality and user problems. She wonders if the product really helped the customer with their needs and cooperated to make them feel satisfied. Once this happens, the company is favored with a solid return on the investments made in system design. After all, customers who feel a good experience easily become loyal to that company or application.

UX Design’s role in the market

The UX professional is responsible for conducting research – to understand consumer behavior and preferences – prototyping, ethnography, setting goals and a persona. This will help direct efforts to ensure a good experience. It is also the professional who should know the target audience thoroughly in all the details. In his routine, he thinks much more about others than necessarily what he is doing, because his work focuses on the value that is generated for others. Its role is to make the interfaces remarkable, unforgettable, useful, efficient, agile and modern. It is his responsibility also to know a lot about  Design Thinking, apply the strategies and approaches that inspire creativity and collaboration, always focusing on what was outlined in the planning. It is also the professional’s duty to know UI Design – although different, they can work together. And that’s what we’ll talk about in the next topic.

What are the main differences between UX and UI Design?

While UI design focuses heavily on the usefulness of a product according to company-defined goals, UX is concerned with user experience and impressions. While UI is straightforward, objective and rational, UX is subjective and emotional.UI takes care of the skeleton of the interactions and graphics that are part of each interface, while UX takes care of the sensations that those components bring about. Let’s take this text as an example: UI would be responsible for the words, grammar rules, and structural questions of how ideas are presented, while UX would care about a person’s understanding and impression of what they are reading. As we have seen, these two work together for the good of the products. UX can be added as a finishing touch to the UI, complementing the framework with an empathic, user-focused view. Thus, UX Design emerges as a solution to influence user behavior and perceptions, optimizing UI results. Design is a very exciting area, divided into various fields equally fascinating. We have seen in this text two strands of this concept, which carry different responsibilities and roles, but which can be joined together to further improve the results of a system.

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The digital transformation is a reality, and today we can see how it impacts the course of the professions and the offerings of the labor market. In this scenario, the creative professional is not left out of the influence of these changes. After all, more and more new skills are required and to work in this area, you need to be aware of them. Thus, it is essential that professionals adapt quickly to this new reality to stand out from competitors. To achieve a successful career, in addition to incorporating innovation and creativity in your role, you need to know the trends in the area and know how to work with them. Here are some of the key skills a design professional should have. Stay with us!

1. Image processing

One of the possibilities within the creative area is to work with the treatment of advertising images, which is still a market dominated by big brands. In this way, the professional broadens his range of activities and attracts even more clients – or even a  job in a renowned company in the market. To do this, knowing the best image processing programs and resources is essential. You can be sure that this ability, when added to the curriculum and portfolio, provides a competitive edge for the professional.

2. Illustration

Certainly, developing the ability to illustrate is a very interesting professional path for the designer. In addition to being able to design a layout, it also facilitates the prototyping of ideas. In other words, creating the first sketches of a project is more effective at validating an idea than spending a considerable amount of money developing it completely. Design Thinking is an approach that uses this concept to discover extremely innovative solutions to various problems. This includes finding opportunities, developing them, testing ideas with prototypes, and ultimately implementing the feature. Thus, acquiring this competence will make all the difference in the design career.

3. Photography -eCommerce Deb Design Dubai – Web Design companies in UAE

Having knowledge of photography even helps in the treatment of images. Thus, the creative professional is more likely to make his work more aesthetically pleasing and original. Important concepts to study are:

• composition, which refers to the position of the elements, how they will fit into the environment, what comes in the foreground etc .;
• lighting, so that the images are more consistent with the final piece;
• color theory, ensuring that the images harmonize with the design.

 

4. Digital Production

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The skills that are part of the creation process represent a true paradise for the designer. However, learning how to do a step after creative work can be as exciting as working in Photoshop. Working with digital printing production is an opportunity to make the idea even more tangible. Production and printing skills enrich your talent pool.

5. Typography

The typography is a fundamental aspect, especially of Graphic Design. From the choice to the manipulation of the texts, the professional has an extremely important role. After all, the art of word composition is not just about the visual organization of the material. It’s also about the users’ experience (in this case, those people who are going to read the piece), as information that is entered in a confusing way ends up damaging their contact with the brand – whether on a printed paper or on a website.

6. Communication

Today, the designer helps communicate the message of a company or brand to consumers. However, there must also be communicated within the team. For a long time, communication, although part of the creative universe, was neglected by most creative professionals. The ability to communicate with team members and even motivate people is important to ensure employees are engaged and aligned with the same goal. Therefore, the creative professional today must also be concerned with developing this communicative potential. Obviously, this will make all the difference in the business environment.

7. Emotional Intelligence

Pointed out as a cornerstone for any successful trader, managing emotions is an increasingly necessary skill. As we saw at the beginning of the text, digital transformation causes abrupt changes and it is necessary to adapt, knowing how to deal with problems rationally. In fact, many organizations have invested in this aspect, as employees’ emotions directly affect their productivity. Therefore, going through challenging times without losing resilience should also be a priority for creative professionals.

8. Critical Sense

For a  successful career in design, it is essential to develop critical thinking. This ability to recognize problems and be able to view an issue from different perspectives is what companies expect from a good professional.

9. Digital Marketing Strategy – eCommerce Web Design Dubai – Web Design companies in UAE

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In the digital expansion landscape, it is impossible to ignore the power of online channels in communication. Thus, the professional needs to understand, even on a smaller scale, how a macro strategy of Digital Marketing works. Often the designer ignores the whole and imagines that only creation is his universe. However, creativity is successful when associated with goals and strategy. The myth must be dispelled that this function is pure inspiration without a sound plan. Already with Content Marketing, the professional can see new ways to tell a story, serving as a reference in their creative process. Understanding how consumers consume information is essential to tailoring a piece to the right target audience. As we have seen, there are many skills that creative professionals can acquire throughout their careers to capture the best opportunities and perform their job with excellence. With so many changes in the market, those who prepare in advance are more likely to have their work.